PUR 3801 Lecture Notes - Lecture 13: Gantt Chart
25 Jun 2018
School
Department
Course
Professor
Module 13 – Budget and Calendar
Gantt Chart
oOrganized for different elements in the campaign
oLike a calendar
oTop row is dates
oColumn on left is what corresponds to specific tactics
oEasier to layout what you’re doing for the campaign
Types of Fees
oHourly or per diem
Per day
Do not include out of pocket expenses
oProject fees or fixed fees
Flat charges for projects
oRetainer fees
Monthly fees that organizations may pay to individuals or firms
Someone is available at all times
Hourly rate is lower
Approaches to budgeting
oCompetitive Parity
Charging based on what competitors are doing
oSame-as-before budgeting
What an organization spent on a similar project before
oPercentage-of-sales budgeting
Overall number of sales
oUnit-of-sales budgeting
Certain percentage on the actual lunit
oAll-You-Can-Afford Budgeting
In good times, you devote all you can
But in lean times, it’s rough
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Gantt chart: organized for different elements in the campaign, like a calendar, top row is dates, column on left is what corresponds to specific tactics, easier to layout what you"re doing for the campaign. Types of fees: hourly or per diem. Do not include out of pocket expenses: project fees or fixed fees. Flat charges for projects: retainer fees. Monthly fees that organizations may pay to individuals or firms. Charging based on what competitors are doing: same-as-before budgeting. What an organization spent on a similar project before: percentage-of-sales budgeting. Overall number of sales: unit-of-sales budgeting. Certain percentage on the actual lunit: all-you-can-afford budgeting. In good times, you devote all you can. But in lean times, it"s rough: cost-benefit analysis. Looks at what is the cost of implementing it and what the return it will be. Can be hard to put a specific cost on the relationship: zero-based budgeting.
