RTV 3405 Lecture Notes - Lecture 21: Walter Cronkite, Main Source, Transmedia Storytelling
27 Oct 2017
School
Department
Course
Professor
Document Summary
Trans media storytelling represents a process where integral parts of elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified entertainment experience. Additive comprehension- each media expands and adds to the understanding of the story. The tv show started in the same universe of the comic books but diverged into what (cid:272)ould(cid:859)(cid:448)e (cid:271)ee(cid:374) if (cid:272)hara(cid:272)ters (cid:373)ade different decisions. Then novels came out explaining more the antagonist. Then the video games came out which was different in the way in which now the person consuming the media is the one making decisions. Why transmedia storytelling: expand market by creating multiple entry points, expand life of the franchise, heighten enjoyment of engaged audiences, provide backstory, character development and a universe. Example: pok mon: gaming systems, trading cards, tv shows, phone application, 1996- present, card game, 720 revealed pok mons, pok mon wiki. Balanced- when all the pieces are equally important, like a puzzle.
