RTV 4500 Lecture Notes - Lecture 4: Product Differentiation, Scripps Networks Interactive, Great American Country
19 Oct 2016
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Document Summary
A company acquires or launches suppliers and distributors of its product. Owning two or more stages of the production chain . Ex: walt disney studios now owns marvel studios which makes the avengers films via disney film studios and merchandise. A company acquires or launches firms that produce the same kind of product. Ex. radio company buys or gets licenses for additional radio stations. Scripps networks interactive is the parent company that owns multiple tv networks: travel channel, hgtv, cooking channel, food network, diy. Geographically concentrating media properties for efficencies, cost savings. When you save money in the long run by producing more and more of the same product. After a certain point, production cost of each additional unit decreases. When it"s cheaper to produce two or more products together in one company, or at the same time, instead of producing them separately. Filming all of a trilogy at the same time - lord of the rings, the hunger.
