RTV 4500 Lecture Notes - Lecture 9: Ilana Glazer, Grace Helbig, Abbi Jacobson
Document Summary
Fall premieres have already beaten the odds by making a pilot and being greenlit to be on the air. 80% of new shows fail (that already make it to pilot status) Increased competition from an increasing number of networks and content providers. Seek greater visibility to not get lost in clutter. Shows used to only premiere in the fall on a broadcast network. Cable networks started premiering shows in summer to not compete with broadcast premieres. Now shows premiere all the time, especially on streaming. 2-way consumption (not one-way as in past) Multi-platform (not one way as in past) Most people still watch shows on broadcast networks. Serve as promotional tool, sending people back to the network and show at its scheduled time. If you don"t provide it online at some point, someone else will. 75% of shows on-demand are watched with-in 3 days, 90% watched with- in 7 days. More subscription based services (streaming, premiere networks)