RTV 4500 Lecture Notes - Lecture 10: Netflix, Hulu, Mobile Content
9 Dec 2016
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Can pull in an audience advertisers don"t want. Murder, she wrote, biggest audience was older people. Scheduling isn"t as important as it used to be because of dvr use and time-shifted viewing. Many networks now put their best shows on monday or tuesday nights to build ratings throughout the week (c3) Some networks see weekends as a way to get new viewers by showing reruns. Reality show with ok" ratings but huge profit margin will stay on the air because. Drama with decent ratings but an expensive cast might get cancelled if the profit. Profitability is a deciding factor it"s cheap to make margin isn"t high enough. A show with acceptable ratings but high license fees might get canceled. A show with modest ratings but high international revenue potential will probably stay on the air. Or if the show doesn"t make enough domestically, it might only air new episodes internationally. Studio 60 on the sunset strip vs. 30 rock.
