HFT 2750 Lecture 3: 3

• School: University of Florida
• Department: Tourism, Recreation and Sport Management
• Course: HFT 2750
• Professor: Willming Cynthia

Document Summary

International festivals and events association: society for incentive travel excellence, professional convention management association. Terminology: break out sessions, large group to smaller groups, assembly, congress, convention, forum, symposium, formal with experts on topic. Mice events: objectives, major types of organizations that hold gatherings, more stuff, why do we hold meetings and events, who holds meetings and gatherings, corporations, associations, government. Corporations: public corporations, has stockholders, private corporations. Types of corporate meetings: stockholder meetings, board of director meetings, management meetings, training meetings, sales training and product launches, professional and technical training. Promotional mix: advertising, sales promotions, public relations, personal selling. Who holds the meetings: associations: types of associations, local, state, regional, national, international, types of gatherings for members, annual conventions conferences, world congresses, workshops, and seminars, 33% of annual income, conventions, exhibits, meetings. Association: a group with similar interests, networking, learn about new information.