ADPR 3100 Lecture Notes - Lecture 13: Anti-Lock Braking System, Skid Plate, Crumple Zone

• School: University of Georgia
• Department: Advertising and Public Relations
• Course: ADPR 3100
• Professor: Evans

Document Summary

Example: v8 engine, anti-lock brakes: high ground clearance, power locks, steel skid plate, crumple zones, dual air bags, quadra-coil suspension, quadra-drive transmission. That sou(cid:374)ds (cid:271)o(cid:396)i(cid:374)g so : how do we energize a pitch, what are some techniques, 2 main ways, unusual spokespeople or characters, unusual situation (plot) Key techniques: real characters (these are believable people, unusual characters (like we saw with pitch, plot with or without a surprise, (cid:862)oh i did(cid:374)"t see that (cid:272)o(cid:373)i(cid:374)g(cid:863, we can combine all of these in different ways. Characters that do the opposite of what is expected of them: typical characters placed in an unusual situation, unusual characters placed in typical situations. Why?it is more difficult to show the passing of time in a static media format. Sequence of images or scenes: pay-off at end. Variations: combine with pitch, combine with story, solely music and images.