ADPR 3100 Lecture Notes - Lecture 17: Chief Operating Officer, Muteness, Political Correctness

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4(cid:1004)% of a(cid:373)e(cid:396)i(cid:272)a(cid:374)s i(cid:374) (cid:1006)(cid:1004)(cid:1005)6 fou(cid:374)d (cid:862)ad(cid:448)e(cid:396)tisi(cid:374)g p(cid:396)a(cid:272)titio(cid:374)e(cid:396)s(cid:863) to (cid:271)e fai(cid:396)l(cid:455) u(cid:374)ethi(cid:272)al a(cid:374)d u(cid:374)t(cid:396)ust(cid:449)o(cid:396)th(cid:455) . A(cid:374)d o(cid:374)l(cid:455) (cid:1005)(cid:1005)% of a(cid:373)e(cid:396)i(cid:272)a(cid:374)s fou(cid:374)d (cid:862)ad(cid:448)e(cid:396)tisi(cid:374)g p(cid:396)a(cid:272)titio(cid:374)e(cid:396)s(cid:863) to (cid:271)e o(cid:374) the up-and-up. As you can see, the american public has a distinct lack of respect for the ad industry. So basically, advertising agencies are caught i(cid:374) a (cid:862)(cid:272)o(cid:373)(cid:373)o(cid:374)s" dile(cid:373)(cid:373)a. (cid:863) I(cid:374) othe(cid:396) (cid:449)o(cid:396)ds : the choices made by advertising practitioners can have repercussions that go beyond a si(cid:374)gle ad (cid:272)a(cid:373)paig(cid:374); these (cid:272)hoi(cid:272)es (cid:449)ill affe(cid:272)t ad(cid:448)e(cid:396)tisi(cid:374)g"s i(cid:374)te(cid:396)a(cid:272)tio(cid:374)s (cid:449)ith so(cid:272)iet(cid:455) as a whole! Deception: legal realm, demonstrable, provable lies. Manipulation: this is the ethical realm. Advertising can be legal, but still unethical. Moral conduct: not (cid:862)what (cid:272)a(cid:374) (cid:449)e get a(cid:449)a(cid:455) (cid:449)ith? (cid:863, but (cid:862)what is the (cid:396)ight thi(cid:374)g to do? (cid:863) Areas of ethical concern: advertising of ethically questionable products or services: Ethical issues: alcohol / tobacco / food and beverages (fast food, high calorie/low nutrition) /

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