ADPR 3100 Lecture Notes - Lecture 7: Retro Style, Subliminal Stimuli, Planned Obsolescence

• School: University of Georgia
• Department: Advertising and Public Relations
• Course: ADPR 3100
• Professor: Nate Evans

Document Summary

Creative revolution-picked up speed in the 50"s and 60"s. Led advertising away from product centered to consumer centered. Structural changed that focused on the consumer: creation of the copyright with the art director, small teams brainstorming together. Advertising is an art, not a science: concerned with captivating the viewer"s imagination, strived to do things in a different way, clears the way for new parafigm of manufacture and design. How did this revolution begin: style-took on value, cynicism about consumer society-subliminal advertising scare. Weird societial concern about manipulative power of advertising. People were not accepting the status quo advertising because people felt like they were being manipulated. Producer led paradigm: stressed functuality over style. New thinking changed this: economic value of style, commodified style. Through branding: packaging the idea of style and selling to the consumer. Ford and chevy: let"s package the idea of retro style, starting designing cars based off a specific style of design.