ADPR 3520 Lecture Notes - Lecture 4: Desktop Publishing

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Visually tiered system actually see emphasis of information due to formatting. A guide people do(cid:374)"t read thi(cid:374)gs if it does(cid:374)"t (cid:373)ake se(cid:374)se. More important/high priority information = more visual emphasis. Less important/lower priority information = less visual emphasis. 2 equal purposes: visual organization, purpose of desktop publishing is to make things more easily read and understood, helps us lead viewer through document with most meaning, aesthetic appeal, adds legitimacy and professionalism to the work. Organize information based on logical order of importance. Use visual emphasis to differentiate between the information groups. No more than about 5 visual levels. Do(cid:374)"t be a (cid:449)i(cid:373)p (cid:449)he(cid:374) usi(cid:374)g contrast. Avoid using only color to create hierarchy. Do(cid:374)"t lose sight of the (cid:374)eeds of your (cid:448)ie(cid:449)er. Visual hierarchy + elements of design = successful page layouts. Hierarchy of information is all about the order of importance of information. Whether making a poster or flyer you will have certain information that needs to be included.

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