ADPR 3520 Lecture Notes - Lecture 6: The Color Wheel, Beatification, Microsoft Powerpoint

• School: University of Georgia
• Department: Advertising and Public Relations
• Course: ADPR 3520
• Professor: Deal

Document Summary

Color is powerful, and there are several ways to use it. Here are the basics, the simplest is to differentiate one element from another. Another is to reflect the industry that you"re in. The first rule of color is to use it sparingly. That"s because color operates on an emotional level. Red is the classic example, in the presence of red we feel arousal, it gets our attention, it can feel dangerous or exciting, it"s hot. Orange is tangy and zesty and happy so having our emotions constantly stirred gets tiring. This is why default powerpoint charts can be so agitating. There are two good ways to tone down its impact. One is to use just a little bit. A little color looks much different from a lot of color. A spot of red, for example, is a great way to highlight something, it"s a focal point. A full screen of red, however, blows you across the room.