ADPR 5760 Lecture 1: ADPR-16TH

• School: University of Georgia
• Department: Advertising and Public Relations
• Course: ADPR 5760
• Professor: Joe Phua

Document Summary

Link 2 accounts to social monitoring sites (hootsuite, etc) The internet has made it a shared experience. Era of interrupt & repeat coming to end. Online: consumer led, permission base, bottom-up, user has more control and can control preferences. Always trying to present best part of ourselves online. Key words of digital marketing: engagement, social o. Types of digital advertising: display ads, email, search engine, portals, video, classified, viral, social media, virtual environments. Internet marketing tree- website is the main outlet.