EMST 3010 Lecture Notes - Lecture 14: Mainstream Media, Vimeo, Independent Film
22 Sep 2016
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Why business is so important in media entertainment. Contracts (agreement between you and everyone else to decide who gets how much of the pie) Profit participation you get this much if this happens, and this much if this happens, etc. Option/purchase big impact on what you can do. Development write screen play, want to sell. Production property, screen play, hire director, film people, actors, etc. Marketing get the word out in order to get customers to come see films and such. Distribution make movie or show, have to get it seen, enter into deals with people who have theaters, distribution companies, etc. Research central in terms of guiding decisions that are made and figuring out how and what you will do with it. Oligopoly of old replaced by separate, but interlocking companies/players: Distribution: 2015: larger viewership than each of the major media networks, subscriber base: 47 million same as directv and comcast. Financing: paying to develop 100+ new movies/series.
