Document Summary

Worth derived from someone or something else. Terminal end states of existence (aspire to have in the long run) - wisdom. Instrumental modes of conduct (how we behave) cheerfulness. Instrumental are the values we use to achieve our terminal values. Both can be implicit - observed only by behavior. Attitude is not same as a value, it is the way we express our value. Advertising plays on both values and attitudes (ex. Values, beliefs and attitudes are present in family communication. Values, beliefs, and attitudes are present in family decision-making (decisions are based on our values) Values and beliefs influence personal and family goals. Means by which a person plans to reach goals. Must consider resource availability money for tuition, time to come to class, good credit to apply for a loan. If you want to lose weight you will be motivated to eat better and workout more) Goals provide markers by which to measure your progress.

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