FHCE 4330 Lecture Notes - Lecture 5: Miami Design District, Pest Analysis, Swot Analysis

• School: University of Georgia
• Department: Financial Planning, Housing and Consumer Economics
• Course: FHCE 4330
• Professor: Brown

Document Summary

Internal & external analysis: strengths advantages, weaknesses disadvantages, opportunities trends or conditions that may have a positive impact, threats (challenges) - trends or conditions that may have a negative impact. A master planned exterior incorporates greenways, wetlands and a stream to seamlessly fuse natural beauty with urban sophistication. Question: what are the features: master planned exterior, greenways, wetlands, stream. Question: what are the benefits: natural beauty, urban sophistication. Product type and characteristics of the property; how it meets demand. Promotion how and where to get out the message. Price what is the value of the product to renters. People effectiveness of the people involved in leasing. Process methods for reaching the target audience. Consistent theme to create a unique image associated with the product. Delivers message of consistent delivery (e. g. , concepts, columns) Attracts and retains loyal customers awareness with perception its better. Brings trust (movement toward stories of authenticity) Keep flexible enough to adjust for growth and freshness.