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MARK 4100 (23)

Class Notes for MARK 4100 at University of Georgia

Consumer Buyer Behavior

MARK 4100
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MARK 4100 Lecture 16: Lecture 16
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Lecture 16 Decision Rules and Other Heuristics Decision-Making Ap...

Marketing
MARK 4100
Chen
MARK 4100 Lecture 17: Lecture 17
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Lecture 17 PostDecision Processes Decision Making Process Problem r...

Marketing
MARK 4100
Chen
MARK 4100 Lecture 18: Lecture 18
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Lecture 18 Psychographics: Values, Personality and Lifestyle Psycho...

Marketing
MARK 4100
Chen
MARK 4100 Lecture 20: Lecture 20
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Lecture 20 Social Class and Ethnicity Social Class Hierarchy The gr...

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MARK 4100
Chen
MARK 4100 Lecture 19: Lecture 19
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Lecture 19 Demographics (Age and Gender) Age Different ages have di...

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MARK 4100
Chen
MARK 4100 Lecture 11: Lecture 11
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Lecture 11 Attitude Change Recipient Factors Most effective method ...

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MARK 4100
Chen
MARK 4100 Lecture 10: Lecture 10
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Lecture 10 Persuasion Definition of Persuasion An active attempt to...

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MARK 4100
Chen
MARK 4100 Lecture 12: Lecture 12
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Lecture 12 Consumers as Decision Makers: Problem Recognition Infor...

Marketing
MARK 4100
Chen
MARK 4100 Lecture 14: Lecture 14
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Lecture 14 Choice Descriptive Theories Context Effects Asymmetric D...

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MARK 4100
Chen
MARK 4100 Lecture 13: Lecture 13
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Lecture 13 Evaluation and Choice Judgment vs. Decision Making Judgm...

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MARK 4100
Chen
MARK 4100 Lecture 15: Lecture 15
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Lecture 15 Mental Accounting Mental Accounting Money is fungible, b...

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MARK 4100
Chen
MARK 4100 Lecture 9: Lecture 9 pt 2
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Lecture 9 pt. 2 Attitude Formation TOPICS: definition, characterist...

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MARK 4100
Chen
MARK 4100 Lecture 11: Hypothesis for Price Recall Project
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Hypothesis for Price Recall Project When coming up with the hypoth...

Marketing
MARK 4100
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MARK 4100 Lecture 1: MARK 4100 intro notes
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MARK 4100 Consumption GA headquarters: o UPS o Delta o CocaCola o T...

Marketing
MARK 4100
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MARK 4100 Lecture 8: Lecture 8
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Lecture 8 Motivation and Involvement 1) Involvement level of percei...

Marketing
MARK 4100
Chen
Marketing Planning - Reference Guides

Marketing Planning 2 ...

Business Administration
BUS 343
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Introductory Marketing - Reference Guides

Introductory Marketing 2 ...

Business Administration
BUS 343
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Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The abi...

MBA - Master's in Business Admin
MBA 643
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