MARK 4650 Lecture Notes - Lecture 2: Multivariate Testing In Marketing, Mailchimp, Marketing Automation
15 Nov 2017
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Mailchimp - (cid:1011)5 per (cid:373)o(cid:374)th for (cid:862)gro(cid:449)i(cid:374)g (cid:271)usi(cid:374)ess(cid:863) + (cid:1013)(cid:1013) for pro su(cid:271)s(cid:272)riptio(cid:374) Reports in addition to engagement reports, connect to ga and track the roi of your campaigns and automations. Stay on top of your performance from your mobile device with. Easy to use interface: easy to see sections all organized and separated, search bar, bright, yet simple website- clean, links on certain pages to specific features or pricing interactive. Other features: marketing automation, abandoned cart, facebook ads. Instagram ads: email templates, product recommendations, mobile app. More than 16 million people and businesses around the world use mailchimp, which has been around since 2001. The company started as a side project funded by various web-development jobs. Now we"re the world"s leading marketing automation platform, and we send more than a billion emails a day. We democratize technology for small businesses, creating innovative products that empower our customers to grow.
