NRRT 1100E Lecture Notes - Lecture 7: Tour Operator, Travelport

• School: University of Georgia
• Department: Natural Resource Recreation and Tourism
• Course: NRRT 1100E
• Professor: Bertrum

Document Summary

Key terms: distribution channels, methods or syste(cid:373)s used to sell the supplier"s tra(cid:448)el produ(cid:272)ts through organizations other than their own. Intermediaries: people who put together travel packages for sale to the public or for the sponsor, examples, travel agents, tour wholesalers, meetings/convention planners, receptive service agencies. Travel distribution channel: tourism product offered by supplier (hotel, airline, food service, entertainment, recreation) Intermediaries (travel agents, tour wholesalers, meeting planners: customers wanting travel product (individuals, pleasure groups, business groups etc. ) Travel agents: middle(cid:373)e(cid:374) (cid:449)ho sell the tra(cid:448)el i(cid:374)dustry"s i(cid:374)di(cid:448)idual parts to consumers as a package, basically brokers like in real estate, reaso(cid:374)s to use , personalized service tailored to your interests, save time planning. Internet poses right to privacy issues: too many choices, maybe cheaper because of deals. Spotlight on tauck world discovery: tour operator since 1925, trips across the world, africa, asia europe, profile of robin tauck owner. Other intermediaries: receptive service agents, consolidators, meeting planners, specialty channelers.