POLS 1101 Lecture Notes - Lecture 10: Welfare Queen, Michael Dukakis, Defensively Equipped Merchant Ship
6 Jul 2018
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Who says what to whom with what effect? (lasswell 1948) Any medium which is used to disseminate information to a large section of the population (newspaper, tv, radio, blogs, social media, etc. ) Joseph klapper (1960): the effects of mass communication. Framing-- influencing how events are interpreted or thought up. Agenda setting -- attempt to draw public"s attention to certain topics (tells us what to think about) Priming -- shapes how audience evaluated leaders, events, or issues by telling you what to take into account. Persuasion to a lesser extent in a more subtle way. Media don"t tell people what to think, but what to think about. Some issues are too complex to receive attention. Almost perfect correlation between people"s perceptions of issue importance and media attention. Selection bias -- media"s tendency to only focus on certain issues or certain aspects of an issue. Media are businesses seeking profit, entertainment value.
