TXMI 3210 Lecture Notes - Lecture 4: Buyer (Fashion), U.S. Route 15 In New York, Sales Promotion

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Fashion involves our visible lives, our cultures. Fashion industries: manufacturing businesses, asian countries: china, india, taiwan, vietnam. Fashion business (cid:862)fashio(cid:374) i(cid:374) a (cid:374)utshell(cid:863: includes design, pr, distribution, manufacturing, etc, encompasses everything. Fashion marketing: old school (selling and promotion only, new school (know your customer) Fashion merchandising planning: 7 r"s of (cid:373)er(cid:272)ha(cid:374)disi(cid:374)g, right fashion oriented merchandise. You need good merchandise that people want: right time. Ca(cid:374)"t sell thi(cid:374)gs goi(cid:374)g out of st(cid:455)le. War(cid:373) (cid:449)eather (cid:449)o(cid:374)"t sell fur (cid:272)oats: right place. Different places have different styles/needs/wants: ex: la vs ny, right quantities. People do(cid:374)"t (cid:449)a(cid:374)t to pa(cid:455) too (cid:373)u(cid:272)h for a produ(cid:272)t. If it is priced too low, you will have a shortage of product or loss of profit: right sales promotion. Make sure your promotion targets who you want it to. E(cid:454): do(cid:374)"t sell thi(cid:374)gs i(cid:374)te(cid:374)ded for teens on qvc: right target customer. Know whom you want your product to be sold to.

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