TXMI 3210 Lecture Notes - Lecture 3: Buyer (Fashion), Fast Fashion, Paul Poiret

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The fashion cycle guide to fashion merchandising. 5 stages: introduction: fashion innovator purchase from retailers who lead the fashion, rise: fashion leaders purchase from traditional retailers in their (cid:862)(cid:271)etter(cid:863) depart(cid:373)e(cid:374)ts. Knockoff: exact copy: culmination (acceleration, mass acceptance) Acceleration: fashion followers purchase from traditional retailers i(cid:374) (cid:862)(cid:373)oderate pri(cid:272)ed(cid:863) depart(cid:373)e(cid:374)ts. Mass acceptance: fashion followers purchase from mass merchants: decline: fashion followers may purchase a few items at greatly reduced prices from discounters, obsolescence: nobody is buying. Drop to obsolescence is steeper than rise. Intangible: incapable of being perceived by the sense of touch: group acceptance (individual but also part of a group) Comparative: point of reference, often what you do not want to look like: change (consumer wants change more than needs) Fashion change agents: politics, religion, leisure, environmental concerns/sustainability, democracy, success, concerned parents, technology/social media/blogs, celebrities who promote style of green clause (etc. ) and growing older. Desig(cid:374)ers (cid:374)eed to (cid:373)eet the de(cid:373)a(cid:374)d for (cid:272)ha(cid:374)ge (dior"s new look)

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