TXMI 3210 Lecture Notes - Lecture 2: Leotard, Yuppie, Fast Fashion

• School: University of Georgia
• Department: Textiles, Merchandising and Interiors
• Course: TXMI 3210
• Professor: Katalin Medvedev

Document Summary

Certain people got rich, other people lost everything. Men enter labor force and women are forced out of labor force. Femininity rises up again: more traditionally feminine, more jewelry, more conservative but with a modern twist, corsetless. Skirts are longer, silhouettes are leaner and hug the body closer. Women continuing to take part in more recreational events-beach pajamas. Influence of hollywood glamour is important: adrian and mariel king, most women are wearing parisian designs. Selling couture on the big screen-especially parisian: couture-fine sewing; labor intensive process done by hand, most exclusive, not mass produced, fit is significantly better and more individualized. People went to the movies to forget their issue. Marlene dietrich-the suit for women, play between masculine and feminine. Vionnet, lanvin, chanel, schiaparelli, balenciaga-known for modern shapes-all influential: mainbocher- leisurewear category. Lastex-rubberized fabric changed undergarments with a two-way stretch: more comfort. First nylon stockings were knitted and sold in 1938. Hollywood allows fashion to be seen by more people.