TXMI 3500 Lecture Notes - Lecture 3: Business Analysis, Test Market, Marketing Strategy

• School: University of Georgia
• Department: Textiles, Merchandising and Interiors
• Course: TXMI 3500
• Professor: Sharma

Document Summary

Has it already been created: concept development and testing logistics of product. How will we make it: marketing strategy and development get the word out about your product. Why would they like your product: business analysis costs, supply chain, etc, product development design, technical engineering for the product. Fi(cid:271)e(cid:396)s (cid:272)alled (cid:862)(cid:449)a(cid:396)p(cid:863) a(cid:374)d i(cid:374)te(cid:396)(cid:449)ea(cid:448)e (cid:449)ith fi(cid:271)e(cid:396)s (cid:272)alled (cid:862)(cid:449)eft(cid:863) The way fibers are weaved creates a specific diagonal pattern, and gives fabric a specific appearance. We look for certain things in textiles depending on their use. For example, in clothes, we look for aesthetics, comfort, ability to keep warm or cool, etc. Biomedical materials are in permanent contact with our body so we have different expectations of these materials/textiles. Serviceability: the (cid:373)easu(cid:396)e of a te(cid:454)tile p(cid:396)odu(cid:272)t"s a(cid:271)ilit(cid:455) to (cid:373)eet (cid:272)o(cid:374)su(cid:373)e(cid:396) (cid:374)eeds. What we look for in a textile and whether or not this textile meets it. Aesthetics: the appearance or attractiveness of a textile product.