FAMR 352 Lecture Notes - Lecture 3: Socioeconomic Status, Nonprofit Organization, Social Marketing
27 Jan 2017
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Document Summary
Participatory planning: engaging the community & other stakeholders (cid:498)to live well is to choose. But to choose well, you must know who you are and what you stand for, where you want to go and why you want to get there. (cid:499) Higher needs come into focus only once lower and more basic needs are met. Community engagement refers to the process by which community benefit organizations and individuals build ongoing, permanent relationships for the purpose of applying a collective vision for the benefit of a community. Community engagement tools include: writing, public speaking, and one-on- one conversations. Social marketing and targeted communication to reach community. Requires collaborative efforts with schools, churches, work sites, etc. Key role: convening and facilitating effective and sustainable community partnerships. Undertaking defined community improvement planning efforts and projects. Building coalitions to draw upon the full range of potential human and material resources to improve community well-being.
