HRMA 1337 Lecture Notes - Lecture 1: Feasibility Study, Hilton Garden Inn, Doubletree

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Flourish predominantly by the way of franchising and management contracts, the two main driving forces in the development and operation of the hotel business o. This is the concept that allows a company to expand more rapidly by using other peoples money rather than acquiring its own financing. Franchisor: (the company) grants certain rights to the franchisee. Ex: trademark, signs, proven operating systems, operating procedures, and reservation systems. Holiday inn is one of the largest lodging enterprises in the world. Set of plans and specifications from which to build. Low fee percentage charged by credit card companies. Central reservation generally produce between 17-26 percent of reservations. Foreign expansion and move to increase brand awareness o. Failure to follow the agreement could result in termination o. These offer similar benefits to properties as franchises, but at lower cost. Hotels pay a fee to get in and rules are less strict.

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