ADV 150 Lecture Notes - Lecture 11: Campaign Life Coalition, Snowboarding, Musical Chairs

• School: University of Illinois
• Department: Advertising
• Course: ADV 150
• Professor: Hall Steve

Document Summary

There will be a lot of examples in class to illustrate. Identify: situation, opportunities, challenges, key facts read: books, journals, magazines. Newspapers, encyclopedias, blogs, websites, twitter feeds; ask why; Orientation identify what you need to do. Preparation learn everything ; immerse yourself; get info from everywhere; listen: customers, non-users, competitor"s customers, suppliers, managers, Use it: use your product, competitor"s products workers, clients, your mom; work. Work: designers, engineers, union and non-union workers, salespeople, on the line in factory, with retailers, in the field, on a truck, in a warehouse. Become an expert: digest and understand; left brain - label, categorize, inventory. Coke heist: what do you think you need to be an expert on here you. Problems can be solved more than one way; always more than one answer want lots of options use open-ended approach. Ideation make connections; don"t sit on your butt and wait for an idea to come to.