ADV 150 Lecture 1: Communication Process SP 2016 Compass Outline
13 Nov 2016
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Many examples will be given in class to illustrate these concepts sender: encoding/decoding, message, channel receiver feedback/noise field of experience. Person or organization with ideas and information to share. Creator of the messages; where it all starts; person, company or organization who has ideas or information to share with people. Put thoughts, ideas or information (whatever that be: tangible & intangible ) into symbolic form. Content information or meaning the source hopes to convey: senders want people to think or feel things when they send symbols or images. Must be in transmittable form appropriate to channel images important because they"re (cid:498)read(cid:499) Symbols can contain things you don"t know: e. g. audi: four circles represent four union companies. Way messages travel from senders to receivers. Non-personal: without interpersonal contact neighbors, associates, co-workers; air is the channel. Advertisers target audiences hoping they interpret messages as intended. Transforming sender"s message back into thought depends on field of experience important and different for everyone.
