ADV 150 Lecture Notes - Lecture 1: Burberry, Tbwa Worldwide, Whole Food
19 Nov 2016
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To do list: textbook- comes with code for online---- connect assignments= compass**** More to it than the eye sees. Author: ad industry people who create messages. Encoding(converting) : putting ideas/thoughts into symbolic form to create, organize and produce message. Letter c example: different meanings based on the way something (a letter) is displayed. Different shoes w/ dif colors we interpret differently. Has info/ meaning sender wants to convey. Senders want people to think or feel things when they send symbols or images. Brands used to be very retro and laid back. Symbols contain things we don"t even know about. Channel: media (magazines, news channels, etc. ) Ex: salespeople, friends, neighbors, associate, co workers, family. Non personal: carry messages without interpersonal contact. Advertisers target audiences hoping they interpret messages as intended. Household consumers: homeowner, may have a family, many different appearances. Decoding: interpreting: transforms sender"s message back into though depends on field of experience. Ex: pez dispensers--- one cubs, one sox.
