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Class Notes for Advertising at University of Illinois

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ADV 150 Lecture 13: ASSIGNMENT ADV 150 FALL 2017 SURVEY QUESTIONS (1)

ADV 150 SURVEY RESEARCH INDIVIDUAL ASSIGNMENT FALL 2017 DUE DATES W...

Advertising
ADV 150
S Hall
ADV 150 Lecture 16: Descriptive Research Design COMPASS adv 150 SP 2017 (1)

Descriptive Research Design Describes people Composi...

Advertising
ADV 150
S Hall
ADV 150 Lecture 1: Advertising

find more resources at oneclass.com Day 1: To do list: textboo...

Advertising
ADV 150
Hall Steve
ADV 150 Lecture 1: Communication Process SP 2016 Compass Outline

Communication Process An alternative to the textbook. Many example...

Advertising
ADV 150
Hall Steve
ADV 150 Lecture 7: CONSUMER DECISION MAKING PROCESS COMPASS SP 2016

CONSUMER DECISION MAKING 1. A Basic Decision Making Process ...

Advertising
ADV 150
Hall Steve
ADV 150 Lecture 6: Consumer Behavior Internal Influences Compass SP 2016

Consumer Behavior – Internal Influences get to know people; figur...

Advertising
ADV 150
Hall Steve
ADV 150 Lecture 3: Marketing Mix Compass Outline SP 2016

The Mix The original 4 P’s: product, price, promotion, place ...

Advertising
ADV 150
Hall Steve
ADV 150 Lecture 4: The Advertising Industry Compass SP 2016

The Advertising Industry 1. Major Participants – companies and ...

Advertising
ADV 150
Hall Steve
ADV 150 Lecture 5: Consumer Behavior External Influences SP 2016

Consumer Behavior External Influences 1. Family and Friends ...

Advertising
ADV 150
Hall Steve
ADV 150 Lecture 10: Account Plan Compass Outline SP 2016

Account Planning: figure out where you are and where you want to go...

Advertising
ADV 150
Hall Steve
ADV 150 Lecture 8: Research Overview Compass Outline SP 2016

Research Overview 1. marketing research a. activiti...

Advertising
ADV 150
Hall Steve
ADV 150 Lecture 13: Support Media SP 2016 Compass

Support Media/non traditional Outdoor – billboards: e.g. think d...

Advertising
ADV 150
Hall Steve
ADV 150 Lecture 12: Media Lecture Compass SP 2016

Media Lecture 1. TV: a. Pre-production ...

Advertising
ADV 150
Hall Steve
ADV 150 Lecture 11: Creativity and Creative Executions Compass Outline SP 2016

Creativity There will be a lot of examples in class to illustrate. ...

Advertising
ADV 150
Hall Steve
ADV 150 Lecture 4: ADV 150 *NOTES* August 26 & 29, 2016

find more resources at oneclass.com ADV 1...

Advertising
ADV 150
stevehall

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