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ANTH 103 (38)
Lecture

Lecture day 9.docx

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Department
Anthropology
Course
ANTH 103
Professor
Rahul Sirohi
Semester
Spring

Description
Lecture 9 09/20/2013 Framing: Organizes experiences and guide the actions of individuals, groups and societies (Irving Goffman) Fluency often comes down not just to words but to gestures and habits of communication Can produce a sense of belonging You can produce frames through: Language and nonverbal forms of communication How you stand Tone of voice Eye­contact Word choice/use of metaphor Referential content The symbolic meaning beyond referential content (invoking social contexts and categories) When you speak and communicate, always bringing career fair into context Why name military operations? Create contexts­try to influence interpretations  Create associations Create “characters” Marketing and Advertising Are fundamentally about framing Creating dense networks of associations between images, words, and desired experiences Obama’s inaugural speech: Form of framing Multiple contexts of interaction and interpretation Makes reference to Chicago baseball teams: Form of masculinity, Same reason he plays basketball Changes framing, seems more frie
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