CMN 321 Lecture Notes - Lecture 4: Smart People, Rein, Evry

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The persuasi(cid:448)e appeal of a perso(cid:374)"s (cid:272)hara(cid:272)ter: social capacity. Ethos, ethics, ethics: co(cid:373)(cid:373)u(cid:374)ity"s esti(cid:373)atio(cid:374) of, orators choices re right/wrong, sensible/stupid, just/unjust, yields character of orator, not born with ethos. In a speech: looking out for the community. Contingent: we possess a shifting ensemble of roles; we fashion ourselves, speaker and audience differ over course of relationship, thi(cid:374)k a(cid:271)out issues that so(cid:373)eti(cid:373)e are or are(cid:374)"t the (cid:272)ase, things we do(cid:374)"t k(cid:374)o(cid:449) for sure. Exterior ethos: track record, social position, cultural, political economic capital. Authority: grounded claim to represent a community, track record, position, comes together to represent your authority. Prior ethos: reputation, context, o(cid:373)e situatio(cid:374)s lift ethos, so(cid:373)e do(cid:374)"t, professor vs. preacher, political context, people get introduced, good introduction sets you up well, visual, how one presents themselves. Identification: establishing common ground, does this person care about people like me, narrative, allusion, refrencing social power, participation, social power, association/dissociation, what kinds of connections/ what kinds of things you push away, evidence.

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