CMN 321 Lecture Notes - Lecture 5: Sorting, Social Emotions, Pathos
30 Sep 2017
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Document Summary
Generally defined as an appeal to the emotions or passions of the audience: more specifically: put the audience into the right frame of mind emotional state to make good choices in context. Effective emotional appeals have: psychological element, cultural element, broad sense, learn what physical symptoms mean, value some emotions over other, contextual element, how do you go about delivering feelings to the audience, linguistic element. Always feel emotions for those near and dear to us. Rhetoric seeks to extend those emotions to others a collective act. Internal conflict behavior is not matching attitudes/beliefs: scare you into doing things, small amounts= no reaction, too much= people think its completely out of their control, qualitative form, set a mood and anticipation, quality of the mood/form. *** trying to get people to feel as badly for them as they would for relatives. Cultural history: segregationist philosophy, student non violent coordinating committee (sncc) 1961 robert parris moses.
