MACS 100 Lecture Notes - Lecture 16: Kodak, Digital Cinematography, Celluloid
29 Mar 2017
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Document Summary
Traditional business of films distribution and exhibition. Distribution: distributor buys the license rights to the film from the production company. Exhibition: exhibitor rents the rights to show the film in theater. First week: distributor gets 90%, 10% to exhibitor. Second week: distributor gets 70%, exhibitor gets 30% Third week: distributor gets 50%, exhibitor gets 50% Used to be celluloid and now it"s digital. 1999: first digital distribution and exhibition of a film. 2012: studios say no more celluloid, new or old. 2013: paramount first major studio to go fully digital. 2013: fuji stops making camera for celluloid film production; focus on digital equipment. Kodak making celluloid film stock in very small amounts. Eliminates the need for physically printing and shipping movies. Theaters are responsible for funding these costs. Platform mobility: sharing/ distribution content across multiple non- theatrical venues. Est/ivod: you pay money to download a movie. (itunes) Svod: netflix, hulu, streaming sites with a subscription.
