MACS 100 Lecture Notes - Lecture 4: Television Studies, Tivo, Media Studies

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Television studies: disciplinary name given to the academic study of television. Grows out of film studies and media studies. 1945: <10,000 tv sets in the country. All programming controlled by three channels (abc, cbs, nbc) 1965: the vietnam war became the first televised war that was nicknamed the (cid:522)living room war(cid:523) 1970: tv is firmly ensconced as a daily part of life in the u. s. Vcr(cid:519)s and remote controls available for the first time. Households began to have more than 1 tv set. 1990: the number of tv channels explode. 1996/7: peak tv ownership in the us. Digital media grows and challenges the traditional tv medium. Traditional economic and distribution model for tv challenged. 2011: tv ownership drops for the first time ever. 1) tv must be regarded as worthy of study. 2) tv be given autonomy and specificity as a medium. Mapping the historical development of tv through. Empirical research done in psychology, sociology and communications departments.

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