MACS 101 Lecture 1: MACS 101 Notes

• School: University of Illinois
• Department: Media and Cinema Studies
• Course: MACS 101
• Professor: K Wilson

Document Summary

Do not get an accurate representation of a situation from media. Important terms: media: the broad set of communication technologies that allow people to communicate with each other -- such as social media, television, movies, and newspapers. People also sometimes use the term mass media to refer to technologies that allow communication with large numbers of people (cid:862)social media(cid:863): te(cid:454)ti(cid:374)g, (cid:272)alli(cid:374)g, o(cid:374)li(cid:374)e platfo(cid:396)(cid:373)s. Media is all social (cid:862)new(cid:863) media: brand new, recent media. All media was once new, all media will become old. Media is : always plural, always mediate, unpredictable. Indirect or in-between layers of communication: has democratic potential, a(cid:396)e i(cid:373)po(cid:396)ta(cid:374)t to hu(cid:373)a(cid:374)"s e(cid:454)p(cid:396)essio(cid:374) of (cid:272)(cid:396)eati(cid:448)it(cid:455) Tua(cid:396)t hall"s e(cid:374)(cid:272)odi(cid:374)g/de(cid:272)odi(cid:374)g model: encoding: meaning at the site of production, decoding: meaning at the site of interpretation, p(cid:396)og(cid:396)a(cid:373)(cid:373)e as (cid:862)(cid:373)ea(cid:374)i(cid:374)gful(cid:863) dis(cid:272)ou(cid:396)se = middle is the meaning. Focus of media studies: the examination of the variation in production,