ENGL 160 Lecture Notes - Lecture 19: Shampoo, Us Weekly, Economy Class
Gandhi 1
Robin Petrovic
Engl 071- 3:30-4:45
10/17/2013
Increase your Beauty by Using Head & Shoulders
Dear Head and Shoulders executives,
According to www.headandshoulders.com, Head & Shoulders is the #1 recommended
anti-dandruff shampoo by dermatologists. With regular use of Head & Shoulders gives you a
healthy scalp and up to 100% flake-free hair. In fact, more dermatologists use Head & Shoulders
than any other anti-dandruff shampoo.
Purpose of the advertisement is to increase more sales, and market it all around the world,
and to create a brand image of head & Shoulders. Head & Shoulders helps you keep a healthy
scalp. Most of the women get beautiful hair. Head & shoulders also removes dandruff
completely. Head & Shoulders is not very expensive so women of lower class to upper class can
buy Head & Shoulders shampoo.
Young women of 16 to 30 age groups are the target market because 16 to 18 age group
girls are more likely to be in junior or senior year of high school, and they want to be looking
more beautiful. Girls between ages of 19 to 24 are college students who always want to show off
their beauty by having loose hair.
There are three appeals that are being explained in this advertisement. Three appeals are
need for achieve, need for attention, and need for dominate. As a need for attention, Head &
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Increase your beauty by using head & shoulders. According to www. headandshoulders. com, head & shoulders is the #1 recommended anti-dandruff shampoo by dermatologists. With regular use of head & shoulders gives you a healthy scalp and up to 100% flake-free hair. In fact, more dermatologists use head & shoulders than any other anti-dandruff shampoo. Purpose of the advertisement is to increase more sales, and market it all around the world, and to create a brand image of head & shoulders. Head & shoulders helps you keep a healthy scalp. Head & shoulders is not very expensive so women of lower class to upper class can buy head & shoulders shampoo. Girls between ages of 19 to 24 are college students who always want to show off their beauty by having loose hair. There are three appeals that are being explained in this advertisement. Three appeals are need for achieve, need for attention, and need for dominate.
