MKTG 360 Lecture Notes - Lecture 1: Mattress, Terry J. Lundgren
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Individual assignment 1 - swot/product expansion part 1. Introduction: macys has always been one of the best retail businesses of united states; it is known internationally for its fashionable reputation. Plus, i have been a former employee at. Macys 2016 report on social responsibility: a strength of the company is their reputation and status; compared to jcpenny, sears, carso(cid:374)"s etc. Macys is perceived as the most appealing store. I base this assessment on my own personal experiences. Opportunities: a(cid:374) opportu(cid:374)it(cid:455) i(cid:374) the (cid:272)o(cid:373)pa(cid:374)(cid:455)"s e(cid:454)ter(cid:374)al e(cid:374)(cid:448)iro(cid:374)(cid:373)e(cid:374)t is (cid:449)ould (cid:271)e to further e(cid:374)ha(cid:374)(cid:272)e their online store options to be ranked as the best online store of unites states. I base this assessment on the revenue chart of macys and its competitors: a(cid:374) opportu(cid:374)it(cid:455) i(cid:374) the (cid:272)o(cid:373)pa(cid:374)(cid:455)"s e(cid:454)ter(cid:374)al e(cid:374)(cid:448)iro(cid:374)(cid:373)e(cid:374)t is to pro(cid:373)ote e(cid:374)(cid:448)iro(cid:374)(cid:373)e(cid:374)tal issues to become more sustainable. I base this assessment on macys 2016 report on social responsibility.
