MKTG 481 Lecture Notes - Lecture 2: American Marketing Association, Capgemini, Vsnl International Canada
Document Summary
Ann e trampas, csap, is a lecturer at the university of illinois chicago (uic). At uic she teaches marketing, channels of distribution, sales management and business strategy and advises the american marketing association chapter. She is a member of the association of strategic alliance professionals (asap) and a member of the technical advisory group for the iso standard for collaborative business. Previously ann has held positions including asap certification program director asap and was president of the midwest chapter of asap from 2011-2015. Ms. trampas prior corporate experience includes vice president of global alliances for spss, where she developed the alliance strategy and led a team of alliance managers responsible for relationships with system integrators, consulting firms and technology partners. Prior to that, she held management positions with bce as vice president of partner marketing teleglobe and. As vice president of partner marketing of teleglobe she personally managed a multimillion dollar alliance partner and led the partner marketing team.
