PSCH 324 Lecture Notes - Lecture 7: Social Comparison Theory
Document Summary
Self-enhancement: motivation to view one"s self positively leads people to have self-serving biases. More dramatic when the attributes being enhanced are subjective. *downward social comparison= comparing oneself to someone who is worse off than you. *compensatory self-enhancement= ack negative feedback, but then focusing on the things that one is good at. *discounting= downplaying the importance or value of the attribute. *external attributes= attrib failures to external factors (enviro) rather than internal (ourselves) factors. *basking in reflected glory= emphasizing one"s connection w/ ppl who are performing successfully. *euro-north americans: more external attrib after failures, discount importance of task after failure. *east asians: more external attribu after successes, emphasize importance of task after failure. *generally self-enhancement seems to be assoc w/ having an independent view of self. *weber"s thesis: motivations for achievement are importantly tied to cultural ideas that came w/ the protestant reformation.
