COM 315 Lecture 13: Chapter 8

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The essential core of culture consists of traditional (historically derived and selected) ideas and especially their attached values. The extent to which the less powerful members of institutions and organizations within a country expect and accept that power is distributed unequally. Larger power distance: malaysia, guatemala, panama, philippines, Small power distance: usa, canada, great britain, and denmark. Individualism: societies in which the ties between individuals are loose. High individualism country examples: usa, australia, great. Collectivism: societies in which people are integrated into strong cohesive in-groups, which throughout people"s life time continue to protect them in exchange for unquestioning loyalty. Masculinity: societies in which gender roles are clearly distinct. Country examples: japan, italy, mexico and usa. Femininity: societies in which social gender roles overlap. Both men and women are supposed to be modest, tender and concerned with quality of life. Country examples: sweden, norway, netherlands, denmark, and.

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