MAT 237 Lecture Notes - Lecture 6: Raised Floor, Aisle

• School: University of Kentucky
• Department: Merchandising, Apparel and Textiles
• Course: MAT 237
• Professor: Mika Pryor

Document Summary

Signs: can make a first impression, something catchy, Straight front: runs parallel to the street or walking path. Arcade front: gives shoppers an aisle to walk down before entering, set back from street. Corner window: faces 2 streets/walkways that are perpendicular to each other. Open fa ade: no visible barrier between store and customer. Closed fa ade: everything is closed in the store except entrance (hollister) May be able to change depth of window. Closed-ba(cid:272)k wi(cid:374)do(cid:449)s: (cid:272)a(cid:374)"t see i(cid:374)to store (cid:271)ehi(cid:374)d (cid:449)i(cid:374)do(cid:449) display raised floor: bri(cid:374)g (cid:373)er(cid:272)h up to shopper"s eye (cid:448)ie(cid:449) raked floor: ramp style of elevation. Masking: paper off /close off a big window to a small area. Shadow boxes: small and elevated, accessories, small spotlights.