MAT 114 Lecture Notes - Lecture 14: Servant Leadership, Performance Appraisal, Morale

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They both perform retail tasks, and they both serve the other. Recognizing that employees and customers must always serve each other is the beginning point of servant leadership. Servant leadership - an employee"s recognition that their primary responsibility is to be of service to others. Only by treating people right will retailers be able to have enduring and profitable relationships with their employees and customers. Obtaining the right people: customer relationship management, employee sources, customer sources, screening and selection of employees, screening and selecting customers. Customers relationship management(crm)- an integrated information system where the fundamental unit of data collection is the customer, supplemented by relevant information about the customer. The overall goal of crm is to generate reports and provide the retailer with a tool to develop a long-term profitable relationship with a customer that is mutually beneficial: screening and selection of employees. References: legitimate reasons for screening and selecting customers. The inability to adequately service certain customers.

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