MAT 247 Lecture Notes - Lecture 2: Zeitgeist
23 Jan 2018
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Document Summary
Fashion: is a complex process that cannot be explained by a single theory. The fashion cycle: fashion innovators, fashion leaders (early adopters, fashion followers (late adopters) A fashion trend: begins when fashion innovators wear a new article of clothing or devise a new way of wearing an existing piece. A few stylish details might be altered. The overall concept remains recognizable from season to season. Ex: blue blazers, white cotton blouse, little black dress. Ha(cid:373)ilto(cid:374)"s cultural yste(cid:373): all cultures decide whether or not to be a part of the fashion system. Fashion is a material reflection of the times. Nystrom (1928: 5 areas that comprise the zeitgeist, dominating events, dominating ideals, dominating social groups, dominating attitudes, dominating technology, by examining these areas, one can see how they influence and affect fashion choices. The new look by christian dior is an example of the zeitgeist. It combines economics, business, history, aesthetics, and the general attitude of the day.
