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Class Notes for MKT 300 at University of Kentucky (UK)

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UKMKT 300Holly HapkeSpring

MKT 300 Lecture Notes - Lecture 2: New Current, Operational Excellence, Marketing Mix

OC25112022 Page
25 Aug 2018
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Week 1 (cid:862)marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that ha
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