ANTHRCUL 101 Lecture Notes - Lecture 5: Emic And Etic, Proxemics, African American Vernacular English
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Anthrcul101 - lecture #5 -thinking about culture and language, to making. What guides us into understanding how particular words and statements should be interpreted. Little bit like giving context language communicates a message. Media ideologies: beliefs about how language or a medium for using. Relies on idioms of practice : agreed upon uses for appropriate media. Emic analysis : a research strategy focused on documenting local uses explanations and meanings (subjective) Ex: collecting stories of what social media use means to college students at a particular historical moment. Etic analysis: a shift in focus away from local explanations to anthropological concepts, categories, and concepts (conceptual) Second order information is an etic concept, applicable to studies of language and social media, but also beyond it to other contexts. Sapir-whorf hypothesis : different languages produce different patterns of thought, different grammatical categories, different constructions of how time works, etc. The study of classification systems in different languages.