Lecture Note 2

3 Pages

Communication Studies
Course Code
COMM 101

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Comm102 – Notes 2 – 1.16.14 • Ways of knowing o Common sense or Folk Wisdom o Senses and experiences o Authority o Science • Common sense or Folk Wisdom o Something is true  Because it is “self­evident”  Or it is widely known. o Folk/wisdom/proverb is loaded with some “truth” sometimes and  considered “accepted knowledge”  Ex. “An apple a day keeps the doctor away!” This is actually true..  Ex. Don’t cut your nails at night o However, folk wisdom not ALWAYS valid o Ex. Five­second­rule… research shows zero second rule. Just as dirty if it  was sitting there for 10 seconds or 20 seconds.. • Senses and Experiences o Learning from personal experiences and their own observations  Empiricism – refer to one senses and experiences o Casual and unsystematic o Could reach a conclusion that is solidly wrong.  It may be valid just for oneself  One’s impression might be just wrong. o (Ex. With visiting Nebraska and it was 70 in December but it’s not that  warm usually… so overgeneralized). o Ex. Duck/rabbit pick • Authority o Truth is established through a trusted source such as religious leaders,  governmental officials, and experts. o Authority can clarify controversies. o However…  Blind allegiance to authority could have debilitating results on our  search for reliable knowledge.  Experts may not always have the “expertise” with which we credit  them.  The supposed authority figures could have various interests to  protect. • People often respond to… o Symbols of authority (badge for police) o Rather than the substance of authority  Such as knowledge and expertise o It is difficult to see authority. We only see “symbols” of authority, and  these symbols are easy to counterfeit. • Science (Main c
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