COMM 101 Lecture Notes - Lecture 5: Semiotics, Intertextuality, Market Fundamentalism
13 Jun 2018
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Semiotics: The Science of Signs
Culture—the way that people live at particular times (Campbell)--a
society's arts, beliefs, customs, technologies, institutions, traditions--and a
society's modes of communication
Culture—the learned, socially acquired traditions and lifestyles of the
members of society, including their patterned, repetitive ways of thinking,
feeling and acting
Culture—a whole way of life, how culture is lived, and forms of
signification that circulate within society
Semiotics—The Science of Signs--studies how meanings are socially produced;
signs have meaning, and communicate messages to people--a method for
examining textual material, including visual representations, that emphasizes the
relationships among the parts of a message
analyzes how things come to have meaning within cultures; analyzes the process
of representation
Arbitrary—no necessary connection between the sign and the referent—prime
example is language
Signs consist of two parts:
signifier--the material vehicle of meaning; the concrete dimension of the sign; the
sign’s physical form
Example: traffic signal, haircut
signified--the meaning of the sign; the abstract dimension of the sign; what the
sign refers to; what we think or feel in response to the signifier
Signification—the kinds of meanings that can be potentially extracted from the
sign
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Document Summary
Culture the way that people live at particular times (campbell)--a society"s arts, beliefs, customs, technologies, institutions, traditions--and a society"s modes of communication. Culture the learned, socially acquired traditions and lifestyles of the members of society, including their patterned, repetitive ways of thinking, feeling and acting. Culture a whole way of life, how culture is lived, and forms of signification that circulate within society. Arbitrary no necessary connection between the sign and the referent prime example is language. Signs consist of two parts: signifier--the material vehicle of meaning; the concrete dimension of the sign; the sign"s physical form. Example: traffic signal, haircut signified--the meaning of the sign; the abstract dimension of the sign; what the sign refers to; what we think or feel in response to the signifier. Signification the kinds of meanings that can be potentially extracted from the sign.
