COMM 102 Lecture 1: Intro Lecture Notes

• School: U of M
• Department: Communication Studies
• Course: COMM 102
• Professor: Scott Campbell

Document Summary

Communication studies as a discipline: a study of symbolic activities. Where are the effects occurring: domains and levels. Categorizing media effects: dimensions of media effects. Cognitive: effects that effect what you think. Affective: effects that effect how you feel. Behavioral: effects that effect what you do. Specific media content is linked to specific effects. The media itself is linked to effects, the content of it doesn"t matter. Political campaigns intend to persuade people to vote for them. Attack ads in political campaigns have the unintended effect of causing political cynicism and demobilization. Marginalization of progressive ideas and viewpoints, intended or unintended. Reinforcement - attempts to prevent change/stabilize what already exists. Effects could have societal-level implications and consequences. Changes that take place right after exposure to a message. May be a delayed effect (sleeper effect: synthesis -- any media influence can be described as a combination of different dimensions of effects. An effect might be a short-term, intended, behavioral effect.