COMM 102 Lecture Notes - Lecture 19: Media Multitasking, Arpanet, Social Comparison Theory

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Evolution of the internet: 1960s - internet developed to share computer time for military and academic researchers. Internet creation was motivated by desire for open source of communication that can be used freely and creatively. Arpa - developed arpanet for military use. Used html which was an easy-to-use graphical interface: first web browsers were mosaic and netscape; they made what berners-lee did for engineers available to the masses. Www and internet are different; www is a part of the internet with a gui. Internet is a universe of connected networks, and within the internet is the. google and facebook have become verbs: 3 billion users worldwide, smartphones access the internet. Effects of internet use: media multitasking; using internet allows you to do multiple things at the same time; this might cause zero-sum tradeoffs (ex. Professor doesn"t think everything is competing; multitasking might not be negative zero-sum tradeoffs, but rather is integrated and layered.

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