COMM 102 Lecture Notes - Lecture 6: Mass Media, Walter Lippmann

48 views4 pages
13 Sep 2018
School
Course
Professor

Document Summary

A type of communication effect showing a strong link between importance places on issues by news media and importance of issues to public. News media set public agenda but causal direction between news media and public is difficult to establish in a compelling way. Public opinion measures before and after media coverage of issues. Election campaigns suitable for study and popular among researchers. News professionals set agenda for news consumers by gauging it"s importance to readers and viewers. Gatekeeping- time and space restraints restrict information flow. Attribute agenda setting- press coverage of certain issues attributes influences voters. Framing- viewpoints, sources used, and word choices invite poeple to think about an issue in a particular way. Pseudo-environment- news is merely a reflection of reality and therefore can be distorted. News media projections create a pseudo-environment for news consumers. Material presented presumes what consumers are worried about. 1960-70s researchers rejected persuasion paradigm to explain agenda setting.

Get access

Grade+20% off
$8 USD/m$10 USD/m
Billed $96 USD annually
Grade+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
40 Verified Answers
Class+
$8 USD/m
Billed $96 USD annually
Class+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
30 Verified Answers

Related Documents